What We Do

Uptown Uniforms is a small business serving Northern California and surrounding areas. Our services range from retail store to custom embroidery and alterations. Our store serves multiple law enforcement agencies, first responders, medical professionals, outdoor enthusiasts, and wedding parties. 


Our knowledgeable staff is here to assist clients with their needs. We’ll inform and advise you about product options and department policy to find the best fit for you. Our personalized service comes with a commitment to our clients, many who we know by name. You’re not another face in the crowd, to us you’re our neighbor! And we look forward to seeing you again. 

Being part of our community and giving back is who we are as a business. We believe in building better communities, by shopping local you help us give back to students, agencies, and local charities. We are members of the Lassen County Chamber of Commerce and the Historic Uptown Susanville Association. 

Whenever possible we buy products Made in the USA.   

Our Mission

Our mission is to provide an unparalleled shopping experience for everyone walking in the door. Assisting our customer in looking their sharpest in and out of uniform. We stand behind our brands, our people, and our community. 

Company History

Founder Carol Cotter saw the demand for a uniform store from her experience working with her husband's uniforms. On July 1st, 1994 she opened the doors to Uptown Uniforms. Carol started off by herself, and her mom stepped in to help with sewing. From day one business was incredible. With Carol's experience sewing uniforms for her husband; she knew a uniform store in Susanville California would be greatly needed. In September of 2016, Carol Cotter retired and sold Uptown Uniforms to Julia Gussett. With over 25 years’ experience in business management Julia, a local CPA is excited to see what the future holds for Uptown Uniforms.

Our tailor started at the age of 8 making dresses for her Barbie dolls. By high school she was designing and crafting formals. Her love of fashion led her to pursue fashion design and construction in college. In 2017 she moved from San Diego, joining our team with over 42 years of experience in the fashion industry.